Inside Stratigo

On October 1, 2025, Stratigo Sports Business was announced. Behind the idea was a conviction that Swedish elite sport needed strategic and operational support in digital strategy & development, commercial growth, data-driven marketing and analytics, data & AI. The autumn would be spent building the company, and we expected it to take until summer 2026 before the business really took off.

The question is no longer whether AI is being used, but whether the organization has built a shared way of working around it. The organizations that do this deliberately and systematically will be the ones that succeed on their commercial growth journey.

Luleå Hockey lacked neither the expertise nor the will to work in a data-driven way. It was the tools that set the limits. Together with Stratigo, the club has mapped its system landscape, defined its requirements based on its own needs and met nine vendors in demo sessions ahead of choosing a new marketing automation platform, with the club in the driver's seat throughout. Now the crucial work of implementation and activation begins.

This autumn, Stratigo Sports Business is launching a partnership with the Stockholm School of Economics. A team of master's students from the MSc in Business Innovation program will work on Stratigo's development concepts for new business models for elite sports organizations. The assignment focuses on making the concepts concrete and developing them further.

In many organizations, system choices are driven by vendors' sales skills rather than the organization's actual needs. We reverse that dynamic by leading the process throughout the analysis and the RFP journey (from requirements specification and vendor outreach to final decision material), letting the client's needs set the agenda. That's the work we're currently doing with Svensk Elithandboll.

Brynäs IF has chosen to look beyond individual initiatives towards a cohesive digital direction. Together with Stratigo, the club is now working on one of the more ambitious development projects in Swedish elite sport today.

We're delighted to welcome Johan Sonesson as a Partner at Stratigo. His background, expertise and approach are a perfect fit with Stratigo's vision.

Most clubs sit on vast amounts of data, but few know how to use it. VSK Fotboll decided to change that.

Most sports organizations share the same problem: systems that don't talk to each other, manual processes and a fragmented view of their members or customers. We're now helping PGA of Sweden break out of that trap and build an architecture where they own their data and are in control of their business.

Stratigo Sports Business is now up and running for real. This autumn, we've stepped in as an independent partner to three Swedish elite sports organizations at the highest national level, across three different sports.

We expected a slow start. We were wrong. On October 1, 2025, we officially launched Stratigo Sports Business, and we're already seeing strong interest in our services.

Today we're launching Stratigo Sports Business, a strategic full-service partner that helps Swedish elite sports organizations maximize their potential off the field.